6 min read
The Best Way to Utilize Warranty Management to Ensure Recurring Revenue Streams
Recent Study Indicates Utilization of Warranty Management Strategy Ensures Recurring Revenue Streams
Strategies For...
SMART BLOX™
VOICE OF CUSTOMER
Listen, Understand, and Take Action in Real Time
Gather customer feedback in real-time across multiple channels throughout the customer journey, creating an improved brand experience, and identifying more upsell opportunities
Existing Voice of the Customer (VoC) programs are scattered across various platforms and cannot cope with emerging interactive channels and touchpoints.
Customers have the means and access to cause damage to brand reputation through social networks if brands do not act and resolve issues promptly and quickly. To align with the expectations and preferences of today’s connected, mobile, and social consumers, brands need ways to:
Gather customer feedback in real-time across multiple channels throughout the customer lifecycle
Incorporate customers’ wants and needs into ever-shrinking product cycles to gain wider acceptance
Resolve issues quickly to keep customers satisfied and loyal
Communicate and share customer insights with various stakeholders to enhance customer experiences
Faster resolution of issues by brands
Ease and convenience of interaction between brands and communities
Empowerment to drive product improvements and development innovation
Realization of better value from products and services
Increased satisfaction and improved customer experience
The brand becomes more customer-centric and grows a loyal customer base
Using the VoC solution, customers can scan products to provide instant feedback or quickly answer targeted and contextual questions on their mobile devices. VoC solution acts as a cost-effective market research platform that helps brands drive innovation based on true customer wants and needs. By leveraging VoC data, product managers can prioritize features for product upgrades and new releases based on a deeper understanding of customer’s expectations and preferences.
In addition to capturing the specific feedback, the Mize solution automatically creates a VoC request, routes it to the right person based on workflow and business rules, and tracks the request to a successful resolution. This closed-loop feedback management process ensures that all customer issues are addressed quickly to raise customer satisfaction levels.
Companies can listen to brand conversations on social channels and cultivate customer communities. Brands can identify and organize customer testimonials to recognize and reward satisfied customers to foster and amplify brand advocacy and word-of-mouth marketing.
Customer Insights summarizes VoC information from multiple sources to distill overall customer sentiment and experience. Different stakeholders can drill down to see the feedback on any specific Category, Product, Region, or Channel Partner to identify opportunities for achieving the customer experience goals.
Mize VoC solution combines intuitive mobile apps, a flexible Customer Central portal, powerful analytics, and a robust customer engagement platform. The combination of these elements enables brands to be more customer-centric and grow a loyal customer base.
Build a sustainable, competitive advantage by being more customer-centric and responsive to consumer’s expectations, preferences wants, and needs
Prevent potential damage to brand reputation by acting on customer input and resolving issues quickly
Reduce customer churn by mobilizing the organizational resources to keep customers satisfied and loyal
Enlist customers into the design process helping to deliver features that increase sales & market share
Capture customer feedback and identify opportunities to improve customer satisfaction, advocacy & Net Promoter Score (NPS)
Amplify positive feedback and customer testimonials; increasing revenues through word-of-mouth sales
Jan 19, 2021 by Mize Inc.
Recent Study Indicates Utilization of Warranty Management Strategy Ensures Recurring Revenue Streams
Strategies For...
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The Mize team brings decades of experience in Service Lifecycle Management. Ask us how we can improve your processes.
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