4 min read
Service Lifecycle Management 101
Aligning People, Processes, and Technology to Improve Post-Sale Durable Goods Customer Experiences and Revenue
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CX PLATFORM
CX INSIGHTS
Understand, Drive and Enrich Customer Experiences
Understand, Drive and Enrich Customer Experiences
Customer Insights help brands make more effective marketing, product development, and service decisions to drive revenue growth and increase customer satisfaction.
Mize Customer Insights Solution: Exceptional and Clear Intelligence
Customer Insights support all stakeholders, including Marketing, Sales, Warranty, Service, Financial, Quality, Manufacturing, and Channel Partners, with capabilities to analyze online, offline, and using mobile devices.
Customer Insights, powered by the leading industry BI platform, provides users with reporting, analysis, modeling, planning, and collaboration capabilities to explore information, analyze data, and make decisions.
Mize solution provides data warehouse and data marts to simplify multidimensional analysis. Analytics is integrated into Customer Central allowing users to drill through reports to specific transactions.
CUSTOMER INSIGHTS CAPABILITIES
Key metrics such as Net Promoter Score (NPS) & Customer Lifetime Value (CLV)
Role-based dashboards with KPI to drive revenue and performance
Marketing opportunity reports to channel partners, marketing and sales
Fraud detection, quality analysis, and improved risk management
Reporting and analysis for warranty, support, and service management
Financial analysis for accruals and earnings
Mize Warranty Fraud Detection Solution
Customer Insights empowers business users to perform ad hoc analysis. With additional predictive analytics tools, users can perform advanced analytics, data & text mining, social media analytics, and statistical analysis.
BENEFITS TO BRANDS
Realize higher revenue per customer by reducing churn, increasing repeat purchases
Growing incremental sales of related products and services
Influence revenue from loyal customers by analyzing and improving customer experience
Act on insights concerning customer’s willingness to buy from the company again or likelihood of defection to competitors
Drive sales by word-of-mouth. Increase the likelihood of customer recommendations by understanding customer ratings, sentiment, and Net Promoter Score
Enhance business performance and reduce operational costs by providing visibility of key metrics to all stakeholders
CX INSIGHTS
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Capitalize on Customer Insights
Enrich customer experience, satisfaction, and loyalty by leveraging actionable customer insights. Using CX Insights, brands can:
- Measure the cost of acquisition, rate of churn, and lifetime value of customer base
- Identify product and service relationships, as well as combinations that can be used to cross-sell and up-sell
- Deliver relevant customer communications to increase loyalty and improve customer retention
- Understand and predict customer’s behavior to increase marketing effectiveness and ROI.
H4: FEATURED CAPABILITIES
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FEATURED RESOURCES
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