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      53:00 minute video

      On-Demand Webinar

      Optimize Your Service Contract Operations: Increase Your Service Contract Revenue


      Exclusive Free Webinar Recording in Association with Strategic Solutions Network (SSN)

      July 2020

      Struggling with Managing?

      Most companies realize less than 15% of potential service contract revenues. Are you struggling with managing the pricing, risk, and marketing of the service contracts? Hear our panel of industry experts to learn how you can set up and grow your service contracts business.

      Optimize Your Service Contract Operation

      The panel discussion, Optimize Your Service Contract Operation, hosted by Strategic Solutions Network, is focused solely on questions from the audience, with no canned presentations or sales pitches.

      Learn how Industry veterans: Jimmy Bynum (Alexander & Preston, formally with Caterpillar), Darius Bullock (Electrolux), Frank McMillan (Ensure Protect), and Jim Rushton (Mize, formally with Service Bench/Asurion and Service Power) have helped their companies:

      • Manage service contract risk
      • Utilize marketing automation to increase service attach rate
      • Reduce costs of service and claims administration through customer self-service
      • Implement best-practice metrics on managing OEM and Retailer Service Contract Programs.

      Watch this webinar if you’re a:

      • Warranty Professional
      • Service Marketer
      • Aftermarket Service Executive
      • Extended Warranty Sales Manager
      • Quality Manager

      About the Panelist:

      Darius_BullockDarius Bullock, Senior Business Manager – Extended Service Agreements/ Electrolux North America Darius Bullock is currently the Sr. Business Manager for Extended Service Agreements (ESA) for Electrolux Major Appliances – North America, based in Charlotte, North Carolina. He is responsible for ESA direct marketing, pricing, and profitability strategies to differentiate the ownership solution experience for Electrolux and Frigidaire major appliance consumers. Darius is an Advisory Board member of the Global Warranty Service Contract Association and has served in multiple service contract program leadership positions since 2004, including at Electrolux and big-box retailer organizations such as Circuit City Stores, Inc. Darius has a Bachelor’s of Science degree in Business Administration from Walden University, and also attended the University of North Carolina at Chapel Hill, majoring in Actuarial Science.


      Jimmy Bynum, President, Alexander & Preston

      Jimmy Bynum founded Alexander & Preston in 2014 following a career specializing in extended protection plans and warranty. Before forming A&P, Mr. Bynum spent 12 years with Cat Financial Insurance Services, the extended protection plan, and the captive insurance division of Caterpillar, the global leader of industrial equipment. With Cat Financial, he served as Managing Director for the company’s Asia Pacific region, based in Singapore, where he successfully established Caterpillar’s extended protection programs in China and Southeast Asia.

      Mr. Bynum held domestic and international leadership and advisory roles working with global industrial players throughout his career. His multi-faceted background includes business development, marketing, sales, and strategic alignments, as well as the creation, management, and support of captive insurance entities.

      Mr. Bynum served on the boards of the Global Warranty and Service Contract Association (2011 –2017), the Texas Captive Insurance Association (2015-2016), and The Oasis Center (2016 – 2020). He holds a B.S. Business Administration from the University of Mississippi.


      Frank McMillan, President and CEO, Ensure Protect

      Frank has over 4 decades of experience relative to the consumer products and services industries. Having held a variety of roles in businesses necessary for successful service contracts programs, he can seamlessly engage and integrate into most OEM, Retail, Insurance, and TPA teams at any level.

      Beginning In 2001, Frank started Warranty Concepts, a consulting firm, to help retailers, manufacturers, service providers, Insurance Companies, and Third-Party Administrators drive their warranty businesses. In 2017 Frank officially moved Concepts from a consulting firm that helped others build their TPA’s and programs to an independent TPA, which has gone to market as “Ensure Protect.”

      The mission of Ensure Protect is to deliver creative and comprehensive service contracts coupled with an excellent customer service experience by using the newest technologies, accurate underwriting, and an attitude that is committed to the people that sell and buy service contracts.

      Jim_RushtonJim Rushton, VP/GM B2C Service Solutions, Mize

      Jim Rushton is VP/GM for the Business to Consumer (B2C) Service Solutions Segment and is responsible for driving revenue growth and customer satisfaction.

      Before joining Mize, Rushton served as Senior Manager Software Marketing and Business Development at Service Bench, where he managed its strategic marketing/business plan for Cloud-based Field Service Business Management software.

      He was also the National Service Manager at AIG Warranty and Vice President, Software Product Marketing and Business Development at Service Power. He was instrumental in adding new branded manufacturer customers such as Whirlpool, GE Appliances, and Frigidaire.

      Jim is responsible for developing and implementing its product roadmap and business development strategy targeted to consumer durable goods industries through various service supply chain partners, including OEMs, service and repair companies, retailers, and parts distributors. He also plays a critical role in leading Mize’s program management initiatives.



      Michael Blumberg, CMO, Mize

      Michael Blumberg is the Chief Marketing Officer (CMO) of Mize. He is responsible for driving the company’s growth through strategic marketing initiatives and leading Mize’s strategy consulting practice. Blumberg comes to Mize with 20+ years of experience as a management consultant to the Aftermarket Service Industry, where his clients have included Capital Equipment Manufacturers, Distributors, Third Party Service Providers, and enterprise software vendors.


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