30:00 minute video
Benchmarks to Optimize and Maximize Sales of Extended Warranty and Service Contract Programs
View this on-demand webinar by Gary Serbousek
Hear the strategies
As seen at the 11th Annual Extended Warranty and Service Contracts Innovations Conference, now on-demand: Benchmarks to Optimize & Maximize Sales of Extended Warranty and Service Contract Programs, by Gary Serbousek, Senior Product Manager of Mize.
Serbousek highlighted the benchmarking study conveying strategies for companies to increase sales of extended warranty and service contract programs. He referenced data from a 2020 survey conducted by Mize comparing industry average to best in class performance.
The presentation also explored how the service marketing mix (including pricing, portfolio, terms, and conditions) and service delivery infrastructure impact performance indicators.
Extended Warranty & Service Contracts Innovations Conference