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      2 min read

      Mize Welcomes Service Software Industry Veteran James Rushton as Vice President/General Manager of B2C Service Solutions

      Tampa, FL May 8, 2019

      Rushton brings 20+ years of warranty and service contract management experience.

      James RushtonMize, a leading provider of Connected Customer Experience platform and service lifecycle management software, announced today that James Rushton has joined the company as its VP/GM for the Business to Consumer (B2C”) Service Solutions Segment where he will be responsible for driving revenue growth and customer satisfaction.

      Rushton comes to Mize with 20+ years of experience as a Software Marketing and Business Development Executive across multiple consumer facing industries.   Prior to joining Mize, Rushton served as Senior Manager Software Marketing and Business Development at ServiceBench where he managed the company’s strategic marketing/business plan for Cloud-based Field Service Business Management software.

      He was also the National Service Manager at AIG Warranty and Vice President, Software Product Marketing and Business Development at Service Power where he was instrumental in adding new branded manufacturer customers such as Whirlpool, GE, and Frigidaire.

      As a senior leader of Mize’s B2C business segment, he will be responsible for developing and implementing the company’s product roadmap and business development strategy targeted to consumer durable goods industries through various service supply chain partners including OEMs, service and repair companies, retailers, and parts distributors. He will also play a critical role in leading Mize’s program management initiatives as well as driving customer satisfaction within the business segment.

      “We are pleased that Jim has joined our growing team at Mize. We are excited about the impact he will have in expanding our customer base in important industry segments. ,” said Ashok Kartham, CEO of Mize.  “Jim’s depth of knowledge and understanding of the Consumer Service Industry is incomparable. His ability to see new trends in the consumer service delivery process will benefit our customers who seek to optimize service experience and maximize customer lifetime value through our Connected Customer Experience platform”

      “I am excited to join the Mize team and expand our presence within the consumer service industry. The Mize platform and software offer a unique solution to all trading partners in the service supply chain to increase customer satisfaction and grow revenues from the loyal customer base,” said Jim Rushton. “I plan to apply my knowledge, expertise, and decades of experience in the service industry to contribute to the growth and success of Mize and its global customer base.”

      “Every year consumers spend billions of dollars on household products and services as they become more and more dependent on this technology to maintain a higher quality of life.  Mize is well suited to serve the needs of manufacturers, service providers, and dealer networks in this industry” notes Michael Blumberg, CMO of Mize. “Our Connected Customer Experience Platform and Smart Blox modules improve the ability to offer differentiated service offering and enable manufacturers and their service provider networks to deliver better customer experience.

      About Mize

      Mize enables companies to optimize key post-sale customer interaction events, such as product registration, warranty, service plans, parts, support, service, and maintenance, to increase customer satisfaction and retention. Mize’s connected customer experience platform and Smart Blox elevate customer experience and engagement with customers, build knowledge about customers and products, and increase revenue from the existing customer install base.  Mize harnesses the web, mobile, cloud, IoT, and analytics technologies to maximize customer lifetime value. Please visit for more information.