Tampa, FL February 4, 2019
Blumberg brings 20+ years of aftermarket service industry management consulting experience.
Mize, a leading provider of Connected Customer Experience platform and service lifecycle management software, announced today that Michael Blumberg joined the company as its Chief Marketing Officer (CMO), where he will be responsible for driving the company’s growth through strategic marketing initiatives as well as leading Mize's strategy consulting practice.
Blumberg comes to Mize with 20+ years of experience as a management consultant to the Aftermarket Service Industry where his clients have included Capital Equipment Manufacturers, Distributors, Third Party Service Providers, and enterprise software vendors. As Chief Marketing Officer, he will be responsible for the planning, development, and execution of Mize's global marketing initiatives. He will also lead the company’s strategy consulting practice.
“We are pleased that Michael Blumberg has joined our growing team at Mize. We are excited about the impact Michael will have in fulfilling our mission of connected customer experience and driving revenue growth globally, ” said Ashok Kartham, CEO of Mize. “Michael shares our values and vision. Our customers, stakeholders, and prospects will benefit from his market knowledge, industry expertise, and passion for helping Manufacturers optimize service experience and maximize customer lifetime value.”
Prior to joining Mize, Michael Blumberg was president of Blumberg Advisory Group, a leading management consulting firm to the High-Tech Service Industry. Michael is also Founder and Executive Director of Field Service Insights, a curated, online membership site which serves as an independent and useful resource for field service professionals.
“I am excited to join Mize as CMO. Mize platform and software offer a unique solution for manufacturers and their service value chain to increase customer satisfaction and grow revenues from the loyal customer base,” said Michael Blumberg. “I plan to apply my knowledge, research, and decades of experience in the industry to contribute to the growth and success of Mize and its global customer base.”
In line with Mize’s growth plans, Blumberg will be instrumental in building a partner ecosystem, increasing the company’s online visibility, and expanding Mize’s customer base globally in new market segments and niches. Michael will also lead the Mize software user council and annual user event to share the best practices, product roadmap, and customer success stories.
Mize enables companies to optimize key post-sale customer interaction events, such as product registration, warranty, service plans, parts, support, service, and maintenance, to increase customer satisfaction and retention. Mize’s connected customer experience platform and Smart Blox elevate customer experience and engagement with customers, build knowledge about customers and products, and increase revenue from the existing customer install base. Mize harnesses the web, mobile, cloud, IoT, and analytics technologies to maximize customer lifetime value. Please visit www.m-ize.com for more information.