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      The Forever Transaction

      2 min read

      Building an OEM Recurring Revenue Stream with Customers

      Generating a recurring revenue stream with customers is critical business objectives facing Durable Equipment Manufactures today. The key: building a forever transaction with every customer you have.


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      2 min read

      How to Build a Forever Transaction with Every Customer

      It’s every manufacturer’s challenge: how to build a forever transaction with every customer you’ll ever have.

      Initial product sales are your primary focus, and rightly so – they provide immediate net new revenue, cash flow and market share growth. Though when you turn a single-event sale into a subscription model, the revenue scope shifts to an ongoing relationship, facilitating a forever transaction, and often a customer for life.


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      3 min read

      Do You Have the Right Technology to Scale Your Subscription Business?

      This blog post was written by Robbie Kellman Baxter, founder of Peninsula Strategies, LLC, and a bestselling author.  She is an expert on membership and subscription-based business models. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts, and eBay.


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