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      3 min read

      Never Underestimate the Power of Content Marketing

      Content marketing, is the creation and sharing of content in order to attract, obtain and involve your readers, and customers. As audiences began to join more niche networks and demand a higher level of interaction with brands online, creating relevant and valuable content that could be shared and consumed across multiple platforms became the number one objective for brands and businesses.

      We can expect to see new content marketing trends emerge and continue to grow – creating an even more dynamic online marketplace.

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      3 min read

      Marketing Trends (Ignoring them can be Hazardous to your Site)

      You can now build and create your own crowd to market and sell to without paying the media gate keepers. The social media networks are at our disposal and with the right strategies and or software; we can create brand alertness and access to influencers and decision makers in boardrooms across the world at any time or any place.

      The freedom to take control of your own marketing comes at a cost. That cost is your time. To be effective, it requires using multiple networks, constant content creation and monitoring and managing. It is something that cannot be done in a day or even a year, it is continuous in order for it to be effective.

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