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      3 min read

      The Four Pillars of Customer Experience Management

      I recently attended a session focused on mobile marketing. The panel was moderated by Matt Leonard, Director of Traffic Acquisition & Revenue Management, Cruise Critic (part of the Trip Advisor Media Group).

      Panelists included John Bastone, Executive Director, Retail Product Marketing, Catalina, Kim Geralds, Senior Director of Global Digital & Marketing Strategy, Enterprise & Intelligence Solutions, Syniverse, Don Rua, Marketing Technology Strategist, Raymond James and Fred Steube, Senior Director of Emerging Technology, Cox Target Media.

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      4 min read

      Rewarding Consumers: Monetary Vs. Virtual Compensation

      What are the different types of rewards your company offers to consumers?  Is it points, miles, discounts, badges, stamps, cashback or something else altogether?  Most brands view rewards as levers, and utilize them to drive behavior, typically they are used to increase sales and create buzz.

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