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      4 min read

      Systems of Engagement Vs. Systems of Record

      Think of almost any brand, and then search your favorite social network to find their name. You’ll easily find them; they’re posting content and information - engaging consumers, in hopes of winning more customers.


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      3 min read

      Mapping the Customer Journey For CEM Success

      A customer journey map is a very simple idea: it's a diagram that illustrates the steps your customer(s) go through in engaging with your organization, whether it is a product, an online experience, retail experience, a service, or any combination thereof.


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      16 min read

      Webinar: Winning Strategies in Customer Experience Management

      Nowadays, people trust recommendations from their friends far more than those they receive from third-party sources. The reach and speed of a single recommendation, particularly when expressed through social media channels, can be either immensely damaging or promotional for a brand.


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      13 min read

      Voice of the Customer (VOC) | Acting on Feedback

      What are your customers saying about your products? How many bad reviews does it take to deter shoppers? According to a recent study, 64% of customers surveyed said they trusted product reviews from other consumers; but between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service.


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      4 min read

      The Intersection of Insights | Mobile, Social & Cloud

      As disruption tightens its grip, taking hold of companies in every industry, the need to transform becomes a business imperative – future strategies will define success or failure. 


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      4 min read

      The Internet of Things: Product Clouds Connect Consumers

      An astounding 150,000 people descended on Las Vegas in January of this year to attend the International CES Show. Over 3,000 vendors rolled out their latest products for the consumer electronics marketplace.


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      4 min read

      Perspective | Providing Value, Helping Consumers to Gain Customers

      In February of this year the Harvard Business Review Blog Network published an article penned by Joe McCambley entitled Stop Selling Ads and Do Something Useful.  The article focused on how brands need to create experiences for customers rather than creating ads.  


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      4 min read

      Perspective | Engaging Mobile and Social Consumers

      Webinar: Thursday April 11, 2013 | 1:00 EST

      We’ve been hard at work on the upcoming mize sponsored Webinar.  It’s centered around engaging today’s mobile and social consumers.  Our lead presenter is Dr. Phillip E. Hendrix, Ph.D., who is both the founder and director of the research advisory firm The Institute for Mobile Marketing Research (immr).  


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      4 min read

      Perspective | How Social Media Influences Purchasing Decisions


      When today's smarter consumers are in the market for something new — a 3D TV, a sweet DSLR camera, or a reliable microwave oven they turn to their trusty smartphone, knowing there's a wealth of knowledge and information to be had.


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      Connected Customer Experience

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