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      2 min read

      Warranty Insights: Top 5 Trends in Warranty Systems for 2016


      Companies are leveraging the latest technologies to streamline warranty, improve product quality, and improve service profits. As you make plans for next year, we want to share the Top 5 Trends that can have significant impact in 2016.

      • Increased use of Cloud: CRM has been leading the charge for years to move enterprise software to the cloud. As adaption and usage grows within enterprises, warranty and service managers are feeling more comfortable with having their warranty data in the cloud. Companies are increasingly using Cloud based warranty management solutions as they get additional capabilities without huge upfront investments and realize faster ROI.
      1. Recall/Service Bulletin management:

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      3 min read

      Improving the Cross-Channel Customer Experience

      Temkin Group recently released a report detailing the current state of customer experience management. The executive summary of the report relates that Bruce Temkin and his group surveyed more than 200 large companies and found an abundance of Customer Experience (CX) ambition and activity.


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      4 min read

      Systems of Engagement Vs. Systems of Record

      Think of almost any brand, and then search your favorite social network to find their name. You’ll easily find them; they’re posting content and information - engaging consumers, in hopes of winning more customers.


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      3 min read

      Mapping the Customer Journey For CEM Success

      A customer journey map is a very simple idea: it's a diagram that illustrates the steps your customer(s) go through in engaging with your organization, whether it is a product, an online experience, retail experience, a service, or any combination thereof.


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      13 min read

      Voice of the Customer (VOC) | Acting on Feedback

      What are your customers saying about your products? How many bad reviews does it take to deter shoppers? According to a recent study, 64% of customers surveyed said they trusted product reviews from other consumers; but between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service.


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      2 min read

      Analytics 3.0 | Systems of Engagement and Systems of Record

      Technology waves like mobile, social, and wearable computing have transformed customer expectations. In this modern age, the world is rapidly moving towards the datafication of everything – including Analytics.


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      4 min read

      Real-Time vs. Right-Time: Engaging Social and Mobile Consumers

      Everyone seems to be asking the same question these days; “How do I engage today’s disengaged consumers?”  Present-day mobile and social consumers don’t watch television shows during standard broadcast hours, they don’t read newspapers, and they surely don’t listen to the radio.  Modern consumers get breaking news, in the minute, from social media networks instead of waiting for the nightly 7:00 PM broadcast.  


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      4 min read

      Three Imperatives for Today: Mobilize, Socialize & Personalize

      If your life is anything like mine you face a daily torrent of information; emails, phone calls, text messages, notifications, status updates, tweets, videos, gifs, and of course requests to play Farmville. 


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      Connected Customer Experience

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