Connected Customer Experience

Overview:  

As the first quarter comes to a close, Mize reminds us of the importance in maintaining a service-centered culture in our business.  

During last week’s webinar, entitled “Winning Service Strategies to Unlock the Value of the Install Base,” speakers Michael Blumberg and Tom Schlick taught us how to enable service revenue growth by shifting to a customer-centric mindset.  

Blumberg, CMO of Mize, brings with him a diverse industry experience in Aftermarket Services while Schlick, author of Jumpstart Your Service Revolution, shares with us over 30 years of experience as a customer-focused business operations executive. Together, they explain why and how to unlock the value of the existing install base.  

This blog gives readers an overview of key points from the webinar as well as download access. 

Servitization is one of the most critical disruptive forces facing the manufacturing industry.  What exactly is Servitization? It is the transformational journey that a manufacturer undergoes to develop services and solutions to supplement their traditional product offerings.  Ultimately, for equipment manufacturers, it’s about generating additional and profitable revenue streams from the provision of services.

Do you sometimes feel that you are living your life, not just in the “fast lane,” but in the “acceleration lane”? More change. More chaos. Less time. Less control. And woven in and around this feeling is the reality that your company—and your job—will be dramatically impacted by the disruptive forces marching toward your industry.