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      Engagement

      4 min read

      Blurred Lines: Integrating Physical & Digital Worlds

      Blurred Lines is a song recorded by American recording artist Robin Thicke for his 2013 album of the same name. The song has been a worldwide hit, topping the charts in Australia, Canada, New Zealand, Ireland, Spain, Germany, the Netherlands, Poland and the United Kingdom.


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      3 min read

      Mapping the Customer Journey For CEM Success

      A customer journey map is a very simple idea: it's a diagram that illustrates the steps your customer(s) go through in engaging with your organization, whether it is a product, an online experience, retail experience, a service, or any combination thereof.


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      16 min read

      Webinar: Winning Strategies in Customer Experience Management

      Nowadays, people trust recommendations from their friends far more than those they receive from third-party sources. The reach and speed of a single recommendation, particularly when expressed through social media channels, can be either immensely damaging or promotional for a brand.


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      13 min read

      Voice of the Customer (VOC) | Acting on Feedback

      What are your customers saying about your products? How many bad reviews does it take to deter shoppers? According to a recent study, 64% of customers surveyed said they trusted product reviews from other consumers; but between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service.


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      2 min read

      Analytics 3.0 | Systems of Engagement and Systems of Record

      Technology waves like mobile, social, and wearable computing have transformed customer expectations. In this modern age, the world is rapidly moving towards the datafication of everything – including Analytics.


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      4 min read

      Three Imperatives for Today: Mobilize, Socialize & Personalize

      If your life is anything like mine you face a daily torrent of information; emails, phone calls, text messages, notifications, status updates, tweets, videos, gifs, and of course requests to play Farmville. 


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      4 min read

      Beyond IoT - The Socialization of Things

      There has been a lot of noise in the channels lately about the Internet of Things.  Many journalists have used the term to put a handle on the concept of smart, interconnected appliances, installed in even smarter homes. 


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      4 min read

      The Intersection of Insights | Mobile, Social & Cloud

      As disruption tightens its grip, taking hold of companies in every industry, the need to transform becomes a business imperative – future strategies will define success or failure. 


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      4 min read

      Perspective | Engaging Mobile and Social Consumers

      Webinar: Thursday April 11, 2013 | 1:00 EST

      We’ve been hard at work on the upcoming mize sponsored Webinar.  It’s centered around engaging today’s mobile and social consumers.  Our lead presenter is Dr. Phillip E. Hendrix, Ph.D., who is both the founder and director of the research advisory firm The Institute for Mobile Marketing Research (immr).  


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      Connected Customer Experience

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