Recognition

IDC Analyst logo

 

    Follow us

    Sign Up for Updates

     
      Posts about

      cost center

      6 min read

      Why is Warranty considered a cost center but Marketing is not?

      Companies spend on average 11% of revenues on marketing and 1.5% of revenues on Warranty. Despite the higher cost of marketing, why is warranty considered a cost center, but marketing is not.


      Continue Reading
      A MIZE BLOG

      Connected Customer Experience

      Our company blog is filled with service lifecycle management tips and best practice articles. Stay informed on trends, case studies and announcements. Subscribe today.