Connected Customer Experience

This 3-day event focused on transforming Extended Warranty and Service Contract Operations into sustainable profit centers, diving deep into new frontiers in extended warranty and service contract innovations.

Recently, Ashok Kartham, Founder and CEO of Mize, answered questions about Manufacturer's Migration to Subscription Services during a roundtable at the Extended Warranty & Service Contract Innovations Conference. This Q & A highlights the optimal structure and advantages of Subscription programs for Manufacturers to increase product quality and recurring revenue, strengthen channel relations, and enhance customer’s experience and brand loyalty.

Most durable goods manufacturers are mired in manual service contract administration – from initial offering to servicing, through to renewals. While being a strain on operations, it’s a drain on revenue stream maximization: most OEMs realize less than 15% of potential service contract revenue.

To a company, each has heightened concern about brand loyalty. Across all durable goods categories, time to market has hastened, providing customers more options. Churn is real – organizations must be prepared to protect their turf while gaining opportunistic market share.