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By: Tim Nissen on Nov-4-2020
This 3-day event focused on transforming Extended Warranty and Service Contract Operations into sustainable profit centers, diving deep into new frontiers in extended warranty and service contract innovations.
Featured event presentations included Panel Discussion: Migration to Subscription Services, by Ashok Kartham, Founder and CEO of Mize. He focused on what he’s seeing from industry peers of how their companies are transforming contract sales and administration to a subscription-based environment, and how this shift is leading to increased warranty and service streams while reducing costs throughout organizations. View his presentation.
Jim Rushton, Mize’s VP & GM B2C Service Solutions presentation, Reduce Warranty Support Costs through Better Technician Enablement, highlighted new technologies and processes enabling Service Administrators, their Independent Service Provider partners, and Parts Distributors to improve first time fix rate while reducing warranty support costs through better knowledge management, parts visibility, and service consistency.
Rushton relayed the impact it has in providing access to critical information, improving customer service and loyalty. Catch the on-demand recording.
Benchmarks to Optimize & Maximize Sales of Extended Warranty and Service Contract Programs, delivered by Mize’s Senior Product Manager Gary Serbousek, examined the strategies to pursue to increase sales of extended warranty and service contract programs. Benchmark data from a 2020 survey conducted by Mize comparing industry average to best in class performance provided the metrics.
The presentation explored how elements of the service marketing mix (including pricing, portfolio, terms and conditions) and service delivery infrastructure impact performance indicators. See Gary’s presentation.
To see Mize’s single-system Warranty Management platform, request a demo.
Tim Nissen has built companies through marketing in categories including technology, manufacturing, energy, commercial real estate and business services.