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      2 min read

      Turn Your Post-Sale Services and Warranty Management into a Profit Center: Best Practices from Experienced Global Leaders

      The ability to deliver a customer-centric experience has quickly become a prerequisite for competing in the global marketplace across most industries, including durable goods manufacturing. Your customers have an ever-growing list of vendors to choose from, and their loyalty to your brand rises and falls with the experience you provide. In fact, according to PwC, 32% of customers will stop doing business with a brand they love after only one negative experience.

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      4 min read

      Service Lifecycle Management 101

      Aligning People, Processes, and Technology to Improve Post-Sale Durable Goods Customer Experiences and Revenue

      Aftermarket has taken a backseat to other company-wide digitization initiatives for durable goods manufacturers for far too long. While we collectively recognize the value of post-sale revenue, it has been difficult—and nearly impossible—to align the people, processes, and technology required to optimize the approach.

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      Gary Napotnik

      Gary Napotnik is the Chief Marketing Officer (CMO) of Mize. He is responsible for leading the overall global marketing strategy, branding, and product marketing to achieve Mize’s growth and business objectives. Gary has dedicated his career to building emerging technology marketing practices in the SaaS, IT Security, and GRC industries.